*Assistant Professor, Vivekananda Institute of Professional Studies, GGSIPU, India
**Department of Commerce, Delhi School of Economics, University of Delhi, New Delhi, India
***Assistant Professor, Bhagwan Parshuram Institute of Technology, GGSIPU, India
Online published on 11 July, 2017.
Internet marketing is an interesting topic especially for researchers in the marketing field. It is a new way of marketing a product/service globally to the targeted market around the world. This paper introduces a new approach concerning Internet marketing in electronic commerce; showing how advertisers need this innovation to be successful. This also relieves marketing managers for more value added tasks such as marketing plans for better development of the company. However, researchers who plan to develop research using the internet need to be aware of severe problem related to this new tool. In particular we show that the nature of internet creates different sampling problems.
Internet marketing, innovation, E-commerce, Advertisers
