TRANS Asian Journal of Marketing & Management Research (TAJMMR)
  • Year: 2014
  • Volume: 3
  • Issue: 6

Effectiveness of 360 degree perceptual approach in school education

  • Author:
  • P Nithyagowri, M. Kirupa Priyadarshini
  • Total Page Count: 9
  • Page Number: 14 to 22

*Research Scholar, BSMED, Coimbatore

**Associate Professor, KCT Business School, Kumaraguru College of Technology, Coimbatore

Online published on 11 July, 2017.

Abstract

The demand for quality teachers, pressure from parents coupled with increasing attrition rate has put immense pressure on the administrators (principal) to strategically maintain their human capital. The aim of this paper is to examine and analyze the gap existing between the expectation and level of satisfaction of all stakeholders of school education system (principal, teachers, student, and parent). The results of the study would enable a better understanding of all factors which would in turn help the leaders of school education (principal) to make prudent decisions.

This study applies the I-S model on the PTSP framework where the importance and satisfaction values are taken into consideration to apply gap analysis for all factors of stakeholder perception both internal and external level.

Generally studies are conducted to measure the satisfaction of each stakeholder whereas this study applies I-S model in which the importance values are also taken into consideration. This is a 360 degree approach where each factor is analyzed in all dimensions.

Keywords

Teachers, principal, students, parents, education