TRANS Asian Journal of Marketing & Management Research (TAJMMR)
  • Year: 2014
  • Volume: 3
  • Issue: 6

Evaluation/appraisal of sales promotion in soft drink industry in India

  • Author:
  • Monica Dahiya, Himani Dahiya
  • Total Page Count: 12
  • Page Number: 34 to 45

*Assistant Professor, Department of Commerce, College of Vocational Studies, University of Delhi, New Delhi, India

**Assistant Professor, Department of Commerce, Shri Ram College of Commerce, University of Delhi, New Delhi, India

Online published on 11 July, 2017.