Customers purchasing behaviour of paints with reference to asian paints in Coimbatore district-Empirical evidences

The Customer decision is the selection of an action from two or more alternative choices. Customer decision to purchase the goods from the available alternative choice is known as “Consumer Purchase Decision”. The marketing people should initiate the participants in the purchase decision to make the purchases of the product at different marketing strategies. The study related “Customers Purchasing Behaviour of Paints with reference to Asian Paints in Coimbatore District-Empirical Evidences” is used to study the purchase level of Asian paints customers based on the various factor influences. The data are collected from the both primary and secondary sources. The primary data is collected from various customers in Coimbatore district through well-structured questionnaires. A questionnaire consists of questions related to the customer perception towards the purchase behaviour of customers. The main objectives of this study are to analyze the factors that are used to evaluate the customers. The research methodology consists of sample design, sample size, sample technique and pre-testing actions. The study is based on descriptive research and to make Simple Random Sampling without replacement is used for data collection. For analysis and data interpretation various effective tools are used like Weighted Average Method, Correlation analysis and Chi-square are is used for data collected through questionnaires. Further research is suggested, through theoretical constructs and empirical analysis to further understand regarding customers purchasing behaviour. These approaches will offer valuable insights into future successful marketing.