Study on the role of celebrity endorsement on purchase decision of rural consumers

“Think Big”---Every marketer thinks big to capture more market share, sales, profits & customer satisfaction, to reach that their products should be in the minds of the customers& desire to purchase those. Many brands& products existed in the market, how marketer can effectively project their product features towards customers is a prime task and which celebrity persona can do that task perfectly to promote those. The companies believe that the celebrity changes the purchase intention of the consumers in India. The study is conducted to find out the impact of celebrity on rural consumers of Ranga Reddy district of Andhra Pradesh. In order to analyze the objective of the study the data was collected from 300 respondents belonging to the randomly selected areas of Ranga Reddy. The secondary data was collected through different sources such as-Journals, Magazines, Internet, and Newspaper etc.