*Associate Professor, School of Management, KIIT University, Odisha, India
**Student Scholar, School of Management, KIIT University, Odisha, India
Online published on 11 July, 2017.
The present study is an attempt to understand the internal dynamics of current bucket bounce rate for personal loan cross sell. It is empirical in nature. In the initial stages 19 variables were identified. However, after a pilot study the number of variables was reduced to 13. For better understanding and to achieve a broader reach, simple perception method was used with Likertscale. It was found that all variables contribute directly orindirectly to the bounce rate.
personal loan cross sell, current bucket bounce, consumer durables
