*Research Scholar, Punjab Technical University, Kapurthala, Punjab, India
**Dar Al Uloom University, Riyadh, Saudi Arabia
Online published on 11 July, 2017.
The present research aims to study the impact of television advertisement on children's buying behaviour in Punjab. 300 subjects were taken from the different areas of Punjab (Jalandhar & Amritsar). Various aspects of buying behaviour & television viewing pertaining were taken into consideration. The analysis was done on the basis of ranking and t-test, the result shows that television advertising put huge impact on children's buying behaviour. The other aspects of services were also discussed in the paper.
Children, Advertisement, Buying Behaviour
