Assistant Professor, PG Department of Commerce, Zamorin's Guruvayurappan College, Calicut, Kerala, India
Online published on 11 July, 2017.
Individual or institutional investors tend to invest in gold in order to diversify their portfolio or as means to hedge against the falling price of US dollar or to hedge against inflation, to provide higher liquidity at the time of urgency and also to provide insurance and economic security against unexpected events. The value of gold demand in India has increased at an average 13% per year and which ultimately leads to 6% increase in GDP. There is a growing interest in Gold investment simulated by high savings ratio (30% of total income of which 10% is invested in gold) and the increasing gold investment opportunities available to Indian Investors. Gold can be used as a Commodity tool for hedging portfolio, medium of exchange, savings and investment. It can be used as a hedge against inflation, liquidity, insurance and economic security at the time of crisis. Nowadays there is tremendous increase in women workers and their income. Therefore it is very essential to study their perception towards different investment opportunities. Gold, the one of the most precious Yellow metal, is the one that attracts women whether they belonging to high income group or low income group, as a means of investment.. Investment in Gold means gold in the form of Coins or Bars or Gold ETF, never consider gold ornaments as an investment. It is observed that the demographical factors like age, education, marital status, profession, income.etc and the investor's personality are the two determinants for making perception about the investment in gold. Hence the present study focuses on women perception towards Gold. Safety and liquidity were the primary consideration which determines the choice of an asset. Ranked by ascending order of perception, Fixed Deposit Account of banks were considered as very safe, followed by Gold.
