Guerilla marekting: An effective and low cost strategy for startups and small businesses

Start-ups at an early stage commonly have limited financial assets accessible which restrains their advertising and marketing potential outcomes. An option for new businesses might be the minimal effort procedure of guerrilla marketing. As theory on the marvel is restricted, a more exact comprehension of the idea ought to be produced. The point of this paper is to add to the exploration on the subject by tending to the accompanying: What is guerrilla advertising and in what capacity can startups and small businesses utilize it in the promotion of their products? Keeping in mind the end goal to answer this exploration address, a theoretical study has been performed.

The accompanying territories will be tended to:

A presentation and discussion of existing theory on guerrilla marketing, alongside concepts on traditional marketing practices.

An investigation and discussion in view of the experimental discoveries and hypothetical recommendations