The paper looks to focus on how the emergence of global pricing, objectives and strategies have impacted the global market. The articles will help the reader to understand the global pricing techniques, global pricing decision and about various fields related to global pricing used in the international market scenario then we shall discuss about the strategies which will be used for going global and its implication in the international marketing scenario. Pricing plays a unique role in the marketing mix both as a strategic tool and a dimension of day-to-day marketing decisions. Pricing strategy has played an important role in consumer purchasing behaviour and decision making process for international markets, pricing is one of the most important elements of marketing product mix, generates cash and determines a company's survival attempts to identify the factors that play an important role in determining the degree of international pricing strategy standardization. The suggestions that the extent to which multinationals standardize their international pricing strategies depends on the level of similarity between home and host countries in terms of customer characteristics, legal environment, economic conditions, and stage of the product life cycle. The objectives in the international marketing has changed drastically from a high profit building mechanisms to a friendly customer service and standard pricing of the products we will discussion about how this has happened and the factors behind the reason for the shift
Pricing, Objectives, Strategies, Decisions, Standardization, Global, Purchasing, Behaviours
