A study on customer satisfaction with respect to the selected branches of private banks in Nagpur city

Bank plays an important role in the economic development of a country. The banking industry in India is facing challenges like challenges of quality service, customer satisfaction, customer retention, customer loyalty etc. Quality service plays a main role in attaining customer satisfaction and generating brand loyalty in banking sector. Greater competition, highly educated consumers, and increase in standard of living are forcing many businesses to evaluate their customer service strategy thus service quality has become an important tool in the industry. The concept of customer satisfaction is extensively recognized as a point of difference which inhabits a dominantlocation in marketing thought and practice and is the major result of any marketing activity.