Public recognition towards social responsibility campaigns

Corporate Social Responsibility (CSR) is a self-regulatory form of corporate conscience included into business activities. It is laying down a real plan for the betterment of the society like employment creation and economic development. Because of many benefits associated with CSR, this can be the ultimate goal of every corporation. Indian corporate sector has gone beyond merely ‘charity and donations’ and have approached it in a more organized fashion. It has become an integral part of the corporate strategy. Now-a-days a vision is developed to become a successful company that is having a philanthropic goal too. The Companies Act, 2013 has introduced the idea of CSR to the forefront and through its discloser or mandatory guidelines greater transparency is infused into the system. This paper throws light on the various CSR activities undertaken by the companies in Ludhiana and a survey is conducted to gauge the public perception towards CSR campaigns. A sample of 200 respondents was taken, it was further divided into three categories viz. household, service and business class. The result of research highlighted that respondents have a positive attitude towards CSR activities. They thought donations are appropriate tool for CSR.