*Associate professor, Department of commerce, Delhi school of economics, University of delhi, India. Email id: urvashi13@gmail.com
**Research Scholar, Department of commerce, Delhi school of economics, University of delhi, India. Email id: bhawnarajput.16@gmail.com.
Commerce stands for electronic commerce where business transactions are carried out using telecommunication means, mainly by using internet. With the deployment of internet connection, 3G and 4G telecommunication services, broadband, laptop, smartphones, tablets acceptance of e-commerce is increasing. The e-commerce story will surely witness a new world of digitalization. The objective of this study is to highlight the growth of e-commerce in India, issues in e-commerce, major players in Indian e-commerce market, analysis the present trends of e-commerce and examines the future of e-commerce in India in terms of challenges and opportunities.
E-commerce, Internet, technology, security, cloud computing
