TRANS Asian Journal of Marketing & Management Research (TAJMMR)
  • Year: 2017
  • Volume: 6
  • Issue: 6

A Study on Delta Farmers’ Perception towards Paddy Production and Marketing of Tamil Nadu

  • Author:
  • N. Bharathi
  • Total Page Count: 9
  • Page Number: 53 to 61

Research Scholar, Department of Commerce, Periyar University, Salem, Email id: bharathi.kannan_123@yahoo.com

Online published on 24 August, 2017.

Abstract

India is going through an agrarian crisis and the farmers who have been involved in one of the meaningful livelihood on earth are struggling to make their end to meet. Tamil Nadu is one of the major states of Paddy cultivation in the Cauvery delta region. The Cauvery delta was once a place of prosperity but have been facing many challenges now. The last two decades, it is under severe problems due to water shortage, truant monsoon and Cauvery sharing issues, farmer demanding compensation and that some farmers have taken their lives due to crop failure. The main purpose of this study is to investigate farmers’ perception towards production and marketing of paddy and to measure the important reason for farmer's suicide happening in the delta region. Primary data were collected from seven districts (Thanjavur, Nagappattinum, Thiruvarur, Trichy, Perambalur, Cuddalore, Pudukkottai) in which 40 paddy producers were selected through convenience sampling method. Tools used for the analysis is Spearman Rank Correlations Coefficient, Krushkal Wallis Test and Guarantee Ranking Method. This study has revealed the inability to pay the debt and loss of asset is the main reason for farmer's suicide and also insufficient Labour, High labour cost are the most important factors affecting the paddy cultivation. Low literacy farmers met lot of marketing problems through direct marketing, such as loss of weight, high cost of loading and unloading, high transport cost. It is suggested that the Government of Tamil Nadu should take the immediate action to the affected members of suicide family and also 5kg loss in every quintal and supply of labours through by Rajiv Gandhi National Employability Scheme.

Keywords

Paddy Production and Marketing, Farmer Suicide, Cauvery delta regions (Thanjavur, Nagappattinum, Thiruvarur, Trichy, Perambalur, Cuddalore, Pudukkottai, )