An analysis of social problems of retailers in Virudhunagar district

Retailing includes all the activities involved in selling goods or services to the final consumers for personal or non – business use. Virudhunagar district is full of unorganised retail sector. Hence, the researcher has chosen Virudhunagar district as a research area to the study the problems and prospects of retail business of the same. Moreover, with the latest move of the government to allow FDI in the multi brand retailing sector, the paper analyses the effects of these changes on farmers and agri-food sectors along with all economic factors.. So every retail business should focus its attention towards social problems and also identify the solutions that solve them. They have concluded that India has been rich always in its visual merchandising although the corporate phenomenon is a relatively new one. Visual Merchandising has been practiced through times immemorial. Hence, the researcher has chosen Virudhunagar district as a research area to the study the social problems of retailers.