TRANS Asian Journal of Marketing & Management Research (TAJMMR)

  • Year: 2017
  • Volume: 6
  • Issue: 8

Importance of information literacy in agricultural productivity: A case study of farmers of Jorhat district of Assam

  • Author:
  • Hemanta Kumar Gohain
  • Total Page Count: 12
  • DOI:
  • Page Number: 71 to 82

Research Scholler, Department of Library and information science, North Eastern Hill Univesity, Shillong, Meghalaya, INDIA.

Abstract

Knowledge is always treated as driving force for agricultural development, the attention of society towards information and knowledge is raising and people's demand for information and knowledge are increasing step by step. Blending of indigenous with scientific knowledge system is vital for sustainable intensification of agriculture. With tremendous growth in R&D in agricultural sector there is no dearth of technology to the farmers to improve their farming condition by increasing productivity. The technology developed in laboratory much reach to the farmer's working in the field. Traditionally agricultural projects and researchers had paid too little attention to agricultural information. Agricultural information system should be the basic component of extension institutions' task and must be incorporated into their long and short term plans. Only effective information literacy among farmers can help to adopt new farming methods and successfully integrates with their existing system.. Effective dissemination of agricultural information to the farming community is very much essential for increase in agricultural production. A well plan information literacy programme can make information reach to unreached. This paper attempts to assess the importance of information literacy among farming community in context of strengthening agricultural productivity.

Keywords

Indigenous, Dissemination, Strengthening, Productivity