TRANS Asian Journal of Marketing & Management Research (TAJMMR)
  • Year: 2017
  • Volume: 6
  • Issue: 8

Sustainable management of ecotourism in Kerala

  • Author:
  • A Suneera1, M.A. Joseph2
  • Total Page Count: 7
  • Page Number: 97 to 103

1Assistant Professor, Dept. of commerce, Zamorin's Guruvayurappan College, Calicut, INDIA. Email id: suneeramunna@rediffmail.com

2Professor, Department of Commerce and Management Studies, School of Business Studies, University of Calicut, INDIA. Email id: jsphma@gmail.com

Online published on 12 October, 2017.

Abstract

Ecotourism is one of the fastest growing tourism segments and further rapid growth is expected in future. Ecotourism has been growing 20%-34% per year. Global tourism is forecast to reach 1.56 billion international arrivals by 2020. The country offers enormous potential for the development of tourism industry especially the development of ecotourism which especially takes place in the natural and rural areas, areas of exceptional beauty, ecological interest and cultural importance. The natural and other resources of the state of Kerala provide lot of strength for the development of the ecotourism which should be used in such a manner that ensure sustainable development. The aim of Sustainable development is to maintain a balance between human need for well-being and improved lifestyle as well as the preservation of natural resources and ecosystems. The present paper focuses on the importance of visitor management for the sustainable ecotourism development in general and especially in the state of Kerala. It also entails some measures for managing the tourists visiting the natural and protected areas of the state.

Keywords

Ecotourism, sustainable development, visitor management, Kerala Tourism