1Research Scholar, Haryana School of Business, Guru Jambheshwar University of Science & Technology, Hisar, INDIA. Email id: boora.sucheta@gmail.com
2Assistant Professor, Haryana School of Business, Guru Jambheshwar University of Science & Technology, Hisar, INDIA.
Online published on 12 October, 2017.
Alienation is more than a century old concept, which has not got the attention it deserves. The notion of alienation is still surrounded by much dubiety; nonetheless, we cannot afford to neglect this problem of alienation because of the appreciable pernicious influence it has. Alienation is an intricate issue having widespread existence, with several dire consequences ensuing from its presence. Therefore, it's necessary to study alienation to dispel the obscureness, caused by various factors, surrounding the notion of alienation. Employees are the invaluable source of sustainable competitive advantage, and therefore the organisations need to come to grips with alienation. The top management along with HR manager should, indispensably, work in the direction of attenuating alienation to prevent its employees from “creatively dying”. This study contributes to the literature of alienation by conceptually analysing the factors making individuals susceptible to alienation.
Alienation, Determinants, Organisation