TRANS Asian Journal of Marketing & Management Research (TAJMMR)
  • Year: 2017
  • Volume: 6
  • Issue: 9

A study on public responsiveness and environment susceptibility based on transportation penchant and vehicle usage proclivity

  • Author:
  • Neel Kamal Sharma, Bineet Sinha
  • Total Page Count: 11
  • Page Number: 5 to 15

*Research Scholar, MVN University, Haryana, India

**Associate professor, MVN University, Haryana, India

Online published on 9 February, 2018.

Abstract

In recent times the environmental awareness has been area of discussion at international as well as domestic forums. The government has initiative to counter the environment pollution caused by transportation. Although government has started various initiatives at large scale the result on countering the pollution through the transportation has not been substantially visible on the ground. National Electric Mobility Mission Plan 2020 was unveiled in 2013. Under the National Mission Electric Mobility (NMEM)Plan 2020, Government of India has an ambitious target to achieve 60–70 lakh sales of hybrid and electric vehicles by 2020, said a government (source: Indianinfoline August 01, 2017). Through this paper, an effort is made to study the general awareness and sensitiveness towards environment through their transportation habits and vehicle usage among general public in Faridabad. The data collected through survey among 500 sample size. A total of 450 respondents were error free. The study has tried to analyze the behavioral study of transportation habits and vehicle usage based on variables viz., Age, Income level, Travel distance and Type of vehicle fuel.

Keywords

Public Awareness, Environment Sensitiveness, Transportation Habits, Vehicle Usage, carbon foot prints