*Assistant Professor (SS), Department of Business Administration, Annamalai University, Annamalai Nagar, Chidambaram, Tamilnadu, India. Email id: rajendran_au@yahoo.co.in
**Assistant Professor, Roever Institute of Management, Perambalur, Tamilnadu, India. Email id: balateach@gmail.com
Online published on 9 February, 2018.
Since the success of insurers in present scenario is largely depends on their ability to design innovative products and adopt an effective multi distribution channels to reach long range of population. With respect to that it is important to have an effective distribution channels. Here this article is built with objectives, to analyze the awareness level of different distribution channels of public and private life insurance companies, to analyze the impact of distribution channels of public and private life insurance companies on increase acceptability, increase awareness about product, increase trust on company, facilitating expert advice and decrease time to serve and To analyze the awareness level of different mode of payment of premium of public and private life insurance companies Research is descriptive in nature. Primary data is collected with the help questionnaire from 120 valid samples, here researcher adopts simple random sampling method to choose samples. Collected data is analyzed with t-test to find out which insurer is better. Research concludes that in distribution channels, private insurer influenced more with direct marketing and bancassurance channels than public insurer and public life insurer exceed private insurer with impact of distribution channels in Increase Acceptability, Increase Awareness, Increase Trust, Expert Advice and Decrease time.
Banc assurance, Corporate Agent, Distribution channels, Distribution strategies, , Internet and Individual agent
