TRANS Asian Journal of Marketing & Management Research (TAJMMR)
  • Year: 2018
  • Volume: 7
  • Issue: 2

Implementation of agile project management for improving productivity

  • Author:
  • K.V.V.S. Kumar Varma1, P. V. V. Satyanarayana2, P. Vijaya Kumar3
  • Total Page Count: 9
  • Page Number: 62 to 70

1Research Scholar in Management Studies, Jawaharlal Nehru Technology University Kakinada, Kakinada, India. Email id: samanthvarma@gmail.com

2Assistant Professor, School of Management Studies, Jawaharlal Nehru Technology, University Kakinada, Kakinada, India

3Programme Director, School of Management Studies, Jawaharlal Nehru Technology, University Kakinada, Kakinada, India

Online published on 23 March, 2018.

Abstract

The article aims to find the impact of Agile Project Management (APM), with a focus on questions related to Customer Satisfaction, and Improving Productivity on determining the experience of the IT professionals in IT industry. For this purpose, this study enchases its empirical legitimacy by collecting data from 142 respondents in Hyderabad and testing the hypotheses using T-test. It was found that (1) There is a significant impact of Agile Project Management on customer satisfaction while implementing Agile framework; (2) Systemic investigation of Agile Project Management in IT industry finds that its most preferred framework to be applied in IT companies and (3) There is a substantial empirical evidence which supports that there is an improvement of Productivity while implementing Agile framework; and (4) Agile is a useful framework that requires further research to investigate its additional advantages.

Keywords

Agile Project Management (APM), Customer Satisfaction, Productivity, IT Industry, Agile, Agile Framework