An overview of performance of small scale enterprises in marketing functional area in India

In the area of marketing, problems faced by SSEs vary depending upon the nature of buyers and sellers as also methods of sale adopted by them. This study explores the performance of SSEs in marketing functional area in India. Data reveal that 29 per cent of healthy and 46 per cent of sick SSEs are facing this problem. Non-availability of critical raw materials, competition from similar enterprises located in the same area and inadequacy of Government supplies are the major problems cited in procurement of raw materials by the entrepreneurs. These problems can be overcome through more even spatial distribution of enterprises engaged in same line of activity, supply of critical raw materials by the Government agencies on the basis of average quarterly consumption of raw materials calculated with reference to quarterly volume of production envisaged, obtaining relevant information well-in-advance from the enterprises concerned.