1College of Business Administration, Capital University of Economics and Business, Fengtai District, Beijing, China, India. Email id: mintayouba22@gmail.com
2School of Energy and Environmental Engineering, Environmental Management University of Science and Technology Beijing Xueyuan, Beijing, PR, China, India. Email id: loissikalakodio@gmail.com
Online published on 9 April, 2018.
The behavior of individuals is not random; some behaviors are repeated regularly, others not. In this paper we have spoken about the things that brought about this order and regularity in social life by focusing on culture. This paper teaches us that despite many definitions, the main orientation is that culture comes from a behavior, it is not innate, and it is learned and comes from the social environment of the individual. Then this paper aims to make an inventory of different conceptions of culture and its impact on the consumer society. Based on an analysis of previous studies, we have found that individuals are fruits of their cultural environment. Thus, we have been able to infer that there is an influence of culture on consumer behavior.
Cultural Influence, Consumer Behavior, Consumption, Marketing
