1Professor & Head, Department Of Management Studies, IFET College of Engineering, Gangarampalayam, Villupuram, India Email id: Mahe_balu@yahoo.com
2Assistant Professor, School of Management Studies, Surya Group of Institutions, Vikiravandi, Villupuram, India. Email id: balaji.sims@gmail.Com
The Indian retail industry is dynamic in nature. Retailers adopt various strategies to distinguish themselves from the competitor. Under this research work focuses on SOR model which connects three variables the Stimuli-Store Attributes in Store Environment, Organism-In store Behavior of the shoppers and the Response is the Customer Satisfaction. Using an extensive literature review the researcher attempted to develop a conceptual model for the retailers to create competitive advantages. Many research works was undertaken in indentifying the effective store attributes which contributes for the image formation among shoppers. Lindquist (1974) indentified effect store factors which are merchandise, service, clientele, physical facilities, convenience, promotion; store atmosphere, institutional attributes, and post transaction satisfaction. Thus the way in which customers expects the store environment can be managed and offered by the retailers only by understanding what attributes contributes for attracting shoppers.
Sor Model, Store Image, Store Environment, Attributes, Retail
