Journey of Personal Care Products

The market size of India's beauty, cosmetics and grooming market will touch 20 billion dollars by 2025 from the current level of 6.5 billion dollars. The rising awareness of personal care products, growing disposable incomes, changes in consumption patterns and lifestyles and improved purchasing power of women, promises exciting times for the personal care industry.

The personal care products have history of more than 1000 years. People have wanted to look and feel attractive since the earliest days of civilization. Many ancient societies stressed the importance of personal hygiene. Many ancient books also have evidences of personal care products such as Hindu texts, the Vishnu Purana and the Manusmriti. These texts had detailed codes of hygiene. The present research is based on secondary data from the various sources with the objective to study the origin and history of personal care products and personal care products development from ancient time to the tome of modern technology. The study explore that the personal care products are existed in the ancient civilization. These personal care products are not developed in the modern civilization. Generally people assume that personal care products are a recent invention and developed in modern world. But all these personal care products are discovered and used in the ancient world thousands of years back. Civilization of the every country has their ways and ingredients used as personal care products. According to their environment and available resources they prepared and used various mixtures as personal care products. The various personal care products are developed with the span of time. The product development cycle of personal care products describe the development of specific products. How these personal care products are developed from beginning stage of ancient time to the time of modern technology.