Relationship between customer relationship management and customer satisfaction: A case study of five star Hotels in Ncr

The study aims at examining the relationship between customer relationship management and customer satisfaction.

The primary data was collected from guests visiting five star and five star deluxe hotel in NCR through a structured questionnaire and regression analysis was applied to examine the relationship

The study found that there exists a positive and strong relationship between customer relationship management and customer satisfaction.

The study will help the hotels to understand the significance of using customer relationship management as it leads to customer satisfaction and satisfying customer is the need of the hour.