With the integrating speed of modern marketing in today's business environment, there is reason for scholars to forget how it all started. This study is aimed at creating a reminder on the relationship between Igbo traditional market days and modern marketing in Nigeria. 8 markets were selected from 3 states within South-East Nigeria which are; Afo Umuosu Nsulu Market, Eke Ohiabiam market, Ahia Nkwo market, Eke Awka market, Nkwo Ogidi, AfoNnobi Market Eke Onwa market and Owerri Nkwo Orji market in Abia, Anambra and Imo states respectively, 360 copies were distributed to these markets (45 copies for each market), 299 were returned and useful for analyses. Wilcoxon Sign-Rank test was used in testing the null hypothesis. The study found a significant relationship between traditional market days and modern marketing.
Igbo, Traditional Market days, AfoUmuosuNsulu Market, Eke Ohiabiam market, AhiaNkwo market, Eke Awka market, NkwoOgidi market, AfoNnobi Market, Eke Onwa market, Owerri Nkwo Orji market, Abia, Anambra, Imo, Modern marketing & Nigeria
