1Research Scholar, IMSAR, MDU, Rohtak, Haryana, India Email id: aamitnaru@gmail.com
2Professor & Head, Department of Management Studies, The Technological Institute of Textile and Sciences, Bhiwani, Haryana, India Email id: virenderk_kaushik@rediffmail.com
3Assistant Professor, Department of Management Studies, The Technological Institute of Textile and Sciences, Bhiwani, Haryana, India. Email id: samridhi.tanwar@gmail.com
Online published on 14 August, 2018.
India is currently the world's second-largest telecommunications market with a subscriber base of 1.20 billion and has registered strong growth in the past decade and half. The Indian mobile economy is growing rapidly and will contribute substantially to India's Gross Domestic Product (GDP). The present study is to find out customers perception towards Marketing Practices of telecom companies and ascertain the association of factors affecting customer's perception towards services offered by telecom companies with selected demographic variables.
Marketing, Telecom, Customers, Marketing Practices, Trai
