Unfolding the conundrum-journey of film distribution from a producer to viewer in India

Movies play a great deal in our lives; they serve as a source of entertainment, inspiration and due to social media, we are well aware about all that goes into making a movie. But there's only one process that brings these movies to the viewers and money to those involved in the making. This research paper focuses on tracing the distribution process in the Hindi film industry. The aim of this paper is to understand the various channels and the nature of distribution of films in India. We have used snowball sampling method in order to obtain references from our original point of contacts. This paper gives us an insight into how the ownership rights pass from one entity to another in the form of distribution rights, which accompanies with it the responsibility of promoting the film. However, over time, the producers are seen either shifting the liability to the distributors or bringing the entire process under one roof called a production house. This scenario is very different from what used to happen in mid-20th century. There are various hurdles in process and we try to give recommendations on how to overcome them.