TRANS Asian Journal of Marketing & Management Research (TAJMMR)
  • Year: 2019
  • Volume: 8
  • Issue: 12

Role of technology in informal entrepreneurship: A case study of hairdressing saloons in davangere

Research scholar, Department of studies in commerce, Davangere University and faculty in Commerce, Davan Institute of Advance Management, Studies and P.G Centre, Davangere, Karnataka, India. Email id: gururajbl.111@rediffmail.com

Online published on 15 January, 2020.

Abstract

Technology is an application of knowledge to solve the practical problems of human life. The technology is consisted of techniques, skills, methods, and processes used in the production of goods and services to achieve desired goals. Technology is not only confined to computer, devices but also machines. The role of technology is profound which helps in stability and growth of any industry and economy. The hairdressing saloons which are in informal sector are using machines to provide services.

The present study brings light on the role of technology in development of hairdressing saloons and perception about technology among hairdressers. The study also attempts to find the entrepreneurial qualities possessed by the hairdressing saloons and problems faced by them.

The present study is based on primary data. 30 respondents were taken from the urban and rural areas which fairly represents Davangere city. The collected data have tabulated and analysed with the help of simple statistical tools through Spss software.

Majority of 68 percent of respondents were using technology but there is no growth. Individuals in hairdressing saloons possess entrepreneurial qualities. Fiancé, labour, place, electricity power are the problems to adopt technology.

There are governmental programmes to formalisation of hairdressing saloons an training programmes are designed, power facility is provided, as a result there are a large number organised salons can be started. The traditional hairdressing community can be protected and generates a large number of employment opportunities in the economy.

Keywords

Technology, Hairdressing saloons, Informal sector, Entrepreneurship