A study on the satisfaction level of using social media by the undergraduate students with special reference to Tezpur, Assam

The use of social media is increasing day by day not within national arena but also in global arena. Whatever be the reason social media has almost become an addiction for almost most of the users. Social media is providing them entertainment, killing their monotony, passing their time, make them connected to their friends and distant relatives, sharing of knowledge and so on. But whether are really satisfied using this platform continuously? With such intent in mind a study was carried out amongst the undergraduate students of Tezpur to study their satisfaction level of using social media. The general colleges of Tezpur are considered with a sample size of 383 which is calculated by using the formula . The data were collected through questionnaire using Nth sampling method. Seven variables are considered along with a five point scale to measure the satisfaction level of using social media. For some variables the respondents are giving a good rating but facts also came to light that some of the respondents are also not so satisfied in some dimensions with social media. In light of such findings, certain suggestions are also brought forward so that its implementation can be given a thought.