*Research Scholar, Department of Commerce & Business Administration, University of Allahabad, Allahabad, Uttar Pradesh, India. Email id: cslavkush@gmail.com
**Assistant Professor, Department of Commerce & Business Administration, University of Allahabad, Allahabad, Uttar Pradesh, India. Email: himansusrivastava@yahoo.com
The present research study entitled "Impact of Ban Maggi Noodles in India during 2015 on Revenue of Nestle India Ltd." was attempted with the main objective to find out the effect of ban on sale of Maggie Noodles on the profit, shares, revenue of Nestle India Ltd. as well as to regain the markets. This study reveals a present study shows a clear impact of Maggi noodles on fast food market in India. Induced during 2015 there was clear effect of ban on Maggi's sales, profit and market shares for at least 6 months. After re-launching the market shares of Maggi Noodles have persistently increased months by month. Maggi noodles had adopted variations strategies for attracting consumers such as attractive slogans, tailor made products according to desires of consumers, much emphasis on health and quality, sale promotion schemes and market research etc. for increasing sales. Though, in today's competitive era, varieties of fast foods are available in the markets. However, instant Maggi noodles have become universal food product for the peoples of all age groups. There are immense possibilities of earning huge profit. There is need to establish more accredited laboratories. Government must always have a vigilant check over the quality of products keeping public health in mind.
Food Safety And Standards Act, 2006, FSSAI, Food Industry, Food Safety, Maggi
