“Factor effect the customer buying behaviour by influence of packaging and labeling of product”

The Purpose of this paper study investigates the impact of packaging and labelling on customer buying behaviour. It’s also of different factor such as Packing Color, Background Image, Packaging Material, Design of wrapper to impact of packaging and labelling on customer buying behaviour. The data were accumulated from 100 customers buying behaviour. The packaging elements represent a good means of marketing communications towards consumers because consumers value the elements that are embodied on the package colour as well as other packaging elements makes the marketing attractive, as well as differentiating it from other products. the importance of having loyal customers, because loyal customers tend to buy more frequently, and are less likely to be influenced by competitor's promotion and communication strategies. Its content, its usage, etc. From the empirical evidence, the information on packaging represents an important component and it can support marketing communication strategies of companies, establishes brand image and identity the product and facilitates the decision process during purchasing consumer behaviour during the buying process.