Independent Researcher, Tashkent State University of Economics, Uzbekistan
*Email id: qobultursunov1@gmail.com
Online published on 29 August, 2020.
The article explores the scientific and theoretical aspects of creating the image of the region in increasing the investment attractiveness of the regions. Approaches to assessing the investment image of the region are systematized. Based on the results of the analysis of investment policy of Navoi region, an organizational mechanism has been proposed to create a positive investment image. Scientific proposals and practical recommendations for the formation of the investment image of Navoi region and the use of marketing technologies in it have been developed.
Marketing, Territory, Image, Marketing Strategy, Investment Attractiveness, Infrastructure, Industrial Potential, Industrial Potential, Promotion
