Impact of social media marketing on consumer’s perception

The objective of the current study is to examine the impact of social media marketing on consumer’s perception also to find association between various factors and consumer’s perception. The proposed model was tested in context of various apps like Instagram, Facebook, You Tube, etc. The data was obtained from 260 respondents from a specific region as consumers to measure the total impact. The data was analysed using regression and chi-square model on SPSS software, which indicated a significant association between consumer’s perception and some of factors like previous performance, quality of content, location, budget, referrals, etc. While study contributes to consumer’s perception on social media marketing, its findings have significant implications on companies who use social media marketing as their advertising tool. This is the analysis of the program prepared to design, build and maintain mutually beneficial exchanges with target markets. The goal of this research is to do an analysis to find that which factor is more effective and sufficient for given study. It revealed that there is significant association between some of the information, credibility variables and consumer’s perception; also it is found that there is significant impact of social media marketing on consumer’s perception where previous performance is most important factor.