Consumer Right Awareness Among Farmers of Bihar

The present study was an attempt to examine the consumer right awareness among farmers of Bihar. It is based on primary data collected from 100 farmers visited a state level farmers fairs at Sabour campus of Bihar Agricultural University, Sabour (Bihar). The study revealed that as many as 58% of the farmers were aware of consumer right. More than one fourth (32%) of the respondents came to know about Consumer protection Act 1986 through Television followed by Radio (26%), News paper (21%), Friends and relatives (17%) and other resources (4%). Farmers are able to bargaining at Maximum retail prices and verify the quality and quantity of the input as they come gradually educated through government efforts. However, 68 percent of the farmers consider it tough to get the benefit of provision of consumer right at the forum and it is time and energy consuming. The study suggested that the government should proceed on campaign to educate rural farmers through integrating the various department particularly about filing complaint and location of the forum so that they can able to save time and money.