As a cereal grain, paddy is the most widely consumed staple food for a large part of the world's human population, particularly in Asia. It is the grain with the second-highest worldwide production, after corn. Since a large portion of maize crops are grown for purposes other than human consumption, rice is the most important grain with regard to human nutrition and caloric intake, providing more than one fifth of the calories consumed worldwide by humans. An expost facto research design was used in present investigation. The study was confined to all fivetalukas of Navsari district. The five villages from each taluka having highest area under Gurjari variety were identified. From each village 10 samples were randomly drawn. In this way, 50 respondents were selected from five talukas and thus, the sample size for the study comprised of 250 respondents. Fifteen independent and two dependent variables were taken for the study. The knowledge measured with the help of structured schedule and adoption scale was developed. The collected data were analyzed by using appropriate method of analysis viz., percentage, mean, rank, t value, standard deviation and correlation coefficient.
Rice, gurjari, cereal
