Marketing Dimension of Jasmine Growers in Madurai District of Tamil Nadu

An attempt was made to study the Marketing dimension of jasmine growers in selected ten components. This study was conducted among 200 jasmine growers from the identified nine villages of Madurai district of Tamil Nadu by applying proportionate random sampling method. The data will be collected through a well structured pretested interviewed schedule. The consideration of marketing dimension provided various responses the jasmine growers regarding different components namely grading, mode of packing, market awareness, market decision, place of sale, mode of transport, reasons for selection of market, distance of the market, source of price trend and middle men involvement. The overall analysis of the study revealed that the jasmine growers deferred significantly in each of the ten identified components of marketing dimension. Cent per cent of the respondents were selling their produce through middlemen. Thus, it could be seen that middlemen was the dominating agent in the marketing of jasmine in the study areas.