A Study on Retail Industry with Respect to Customer Awareness and Satisfaction

Indian retail Industry is the largest industry in India, with an employment of around 9% and contributing to over 11% of GDP of the country's GDP. Retail industry in India is expected to rise 30% yearly being driven by strong income growth, changing life styles and favorable Demographic patterns. India retail Industry is progressing very aggressively. The study was conducted to map the awareness level among customers for brands and find out customer satisfaction towards services and products provided by the retail outlets. It was found that customers were brand cautious, preferred one stop shops for their weekend shopping and they were satisfied with the quality of service and products provided by the stores in study area.