A Study on Consumer Buying Behavior in Superstores of Nagpur

The given article focuses on the study done to analyse the consumers buying behavior, his perceptions while buying a product or service. Customer is said to be a king since all the marketing activities of a company or industry involved, revolves around him. It is very important to understand how customer thinks and how he behaves and what are the factors that influence the behavior of customer. Consumers profile, buying trends and their expectations form superstores and from industry is mentioned.