Attitude of Farmers Towards Capsicum Cultivation

Capsicum is one of the major commercial spices crops occupying a dominant place inthe economy of Gujarat cultivars. The average area for the years 2011–2012 in Gujarat under capsicum cultivation was 43, 395 hectares with average annual production of about 262011 metric tones green production. (Anonymous, 2012). There is a great scope for increasing it's export by increasing its production and quality through adoption of modern cultivation technology of capsicum crop. and attitude of farmers’ plays as important role in adoption of capsicum cultivation. Hence the study was conducted on 50 respondent farmers from randomly selected 10 villages of Anand taluka of Ananddistrict of Gujarat to know the attitude of farmers towards capsicum cultivation with the help of reliable valid developed scale. Majority (72.00 per cent) of the farmers had more to moderately favorable attitude towards capsicum cultivation. The level of attitude of farmers towards capsicum cultivation was observed positively significant with their education, experience of capsicum cultivation, extension contact, mass media exposure, scientific orientation and achievement motivation.