Attitude of Farmers towards Rose Cultivation

Gujarat is one of major rose growing state in India, where rose cultivation has been increasing day by day. The area under rose cultivation was 2034 hectares in years 2005–06 which was doubled 4106 hectares in years 2011–12(Anonymous, 2011–12). The huge potential of floriculture industry has influenced many farmers to shift from food and other high volume, low cost crops to low volume, high value crops like flowers for better returns (Anonymous, 2008). And attitude of farmers’ plays as important role in adoption of rose cultivation. Hence the study was conducted on 60 respondent farmers from randomly selected 6 villages of Anand taluka of Anand district of Gujarat to know the attitude of farmers towards rose cultivation with the help of reliable valid developed scale. Majority (73.34 per cent) of thefarmers had more to moderately favorable attitude towards rose cultivation. The level of attitude of farmers towards rose cultivation was observed positively significant with their education, experience of rose cultivation, occupation, mass media exposure, economic motivation, scientific orientation and risk orientation.