Training & Development Journal
  • Year: 2014
  • Volume: 5
  • Issue: 1

Diversity Management: A Tool for Competitive Advantage

*Research Scholar, Department of PM & IR, Utkal University, Bhubaneswar, Odisha, India

**Professor, Department of PM & IR, Utkal University, Bhubaneswar, Odisha, India

*Email: laxmiprada@gmail.com

**skt_sm@yahoo.com

Abstract

A diverse workforce is a reflection of a changing world and market place. For achieving success and maintaining competitive advantage, one of the important factors that an organisation should attribute is its diverse and talented workforce. Organisations that promote and achieve a diverse workforce will attract and retain quality employees, thereby contributing to organisational performance. Diversity management embraces such dimensions, as a result of which a supportive culture emerges, where all employees can be effective. Thus, this article reflects on various dimensions of diversity initiatives and the benefits of implementing it in organisations and highlights on few measures to augment it, as it is the need of the hour for today's organisations.

Keywords

Workforce diversity, Competitive advantage, Globalisation, Competency, Effectiveness