Motivation is an internal state or condition that activates behavior and gives it direction; desire or want that energizes and directs goal-oriented behavior; influence of needs and desires on the intensity and direction of behavior. Motivating employees and driving their energy towards organizational goals have been a major question for managers. Many theories have been given to understand motivation, one such theory is Herzberg's two factor theory, which casts a new light on the content of work motivatoin. This paper discusses and compares effect of achievement, recognition and challenging work, increased responsibility etc on job attitude of male and female employees.
Herzberg motivation-hygiene theory