Repercussion of Web Shows in Ott Platforms on the Youth in Lucknow City

Online platforms like OTT are rapidly gaining popularity as a result of the expansion of the internet. The traditional way of watching content on broadcasting networks is changing as a result of OTT’s user-friendly interface and innovative delivery methods. Web series that feature a wide range of genres and are highly engaging which can bring various behaviour changes in youth. This study focuses on the impact of web shows on youth with a scheduled questionnaire for data collection. The study will be a wealth of information for OTT platform users because web series tragedies are typically targeted toward young people.