Assistant Professor, Department of English, Lakshmibai College, University of Delhi, Delhi, India Email id: shwetasengar@gmail.com
This study examines the evolution of female representation from ancient literary traditions to contemporary digital technologies through a comparative analysis of Sita, the central heroine of the Ramayana, and Siri, a widely used artificial intelligence virtual assistant. Drawing upon feminist theory, cultural studies, and digital humanities, the paper explores how ideals of femininity are constructed, maintained, and transformed across historical and technological contexts. Sita has traditionally been celebrated as the embodiment of virtue, devotion, sacrifice, and moral strength, serving as a powerful cultural archetype that continues to shape societal expectations of women. Feminist reinterpretations, however, reveal dimensions of agency, resilience, and resistance within her character that challenge patriarchal readings. In contrast, Siri represents a technologically mediated form of femininity whose design often incorporates traits associated with service, politeness, and responsiveness. The feminization of AI assistants reflects enduring cultural assumptions about gendered labor and authority, demonstrating how technological innovation can reproduce existing social biases. By comparing these seemingly disparate figures, the study identifies significant continuities in the association of femininity with caregiving, support, and relational identity, while also recognizing important transformations brought about by education, feminist movements, and digital participation. The analysis argues that representations of women are not isolated phenomena but part of an ongoing cultural dialogue that transcends media and historical periods. Ultimately, the paper advocates for more inclusive and diverse models of female identity that move beyond restrictive archetypes and acknowledges the potential of digital culture to foster alternative forms of self-representation and empowerment.
Sita, Siri, Feminist theory, Gender representation, Digital culture