1Associate Professor Department of Journalism and Mass Communication, University of Lucknow, Lucknow, Uttar Pradesh. India
2S. Radhakrishnan UGC Post Doctoral Fellow Department of Journalism and Mass Communication, University of Lucknow, Lucknow, Uttar Pradesh. India Email: hifawad@gmail.com
Online published on 1 May, 2018.
Purely European and complex, cricket promotes British style of lordship and gentlemanliness, ended up in having a love affair with passionate Indian masses. Nothing comes faster in the sports pages of Indian newspapers, than a cricket win, lose or controversy. Cricketers are more than role models to be worshiped by many across age groups. Zoom in to any channel, pickup any news paper, cricket has become an indispensable topic suggesting that media today is obsessed with reporting cricket. In this scheme of things sports other than cricket are ignored in the media leading up to demoralisation of sportspersons who are not cricketers. The present study tries to examine the reason behind the orientation of media towards cricket, what media wants from the game? Is it the market or the popularity of the game which is forcing the media to obsessive coverage of cricket? Whether the changes in the media environment, shift in news priority, media technology, and taste of the readers have altered the concept and nature of sports news?
Sports, religion, Cricket, media, sportspersons
