Director, Indus Business Academy, Bangalore
Online published on 15 February, 2013.
During recent years India’s rising status has received international attention largely due to its economic success story. However, one needs to take a historical perspective to understand the deeper roots of India’s impact at the global level through its soft power. Different periods of India’s history have been influencing the world in different forms. For example, current popularity of yoga and meditation, acceptance of non-violence as a way of life reflected in ecological awareness and contribution of knowledge workers to the world economy represent distinctive contribution of India’s soft power. Emergence of Indiapuras through Indian Diaspora, reflects the impact of India’s soft power at the global level through her force fields originating from her consciousness, heart and head. This paper provides a new perspective on India’s history with a view to understand its emergence as a soft power.
India in US, Indian Diaspora, Indiapuras, Soft power matrix