Correlating cultural values and people management practices through observational case study approach with reference to rio grande do sul (Brazil)

Understanding cultural traits in globalization era is regarded as starting point for managers working across cultures. Cultural differences should be taken into account when communicating and interacting across nations and across different cultures of the same nation as well. The live socio-cultural experiences of the author gathered through interaction with people of the host country during her visit under the Group Study Exchange Programme of Rotary International is the spotlight of the paper. Learning different cultures and languages help us appreciate diversified cultures and enable us to overcome culture shock successfully when we visit foreign country or when the foreigners visit us. It is author’s findings that the cultural adaptation though difficult is not impossible.