Value based recruitment through social media

Value based recruitment is the process of recruiting employees whose personal values are aligned and synergistic to the organizational values. The fierce and fast growing corporate competition has forced the recruiters to think beyond knowledge, skills and abilities of candidates and take the holistic approach by including their values, beliefs and attitudes in the selection criteria. Social media has arisen as the most imperative tool not only in the simple recruitment process but also in assessing individual's personal values for his fitment in the organization. It provides subtle and obvious hints about the individual by means of his public profile that he has chosen to display, his comments, his opinion, group affiliations and his activity/inactivity. This paper analyses the various literature insights and attempts to compile and collate the role of social media in values-based recruitment by presenting it in the form of a framework.